DIY Email Marketing for your Psychic Business
Email marketing is a must if you want to expand your psychic business online, find new clients and keep in touch with your current ones. There are lots of different options to manage your email marketing, but today we’re going to discuss one that you can do yourself. Using Mailchimp, you can create your own list, add subscribers, and send high-quality email campaigns to promote your psychic services.
The Do It Yourself Solution for Email Marketing your Psychic Business.
With lots of different options to use for sending emails, it can be confusing to find the one that works best for your psychic business. This post, we’re going to focus on the Mailchimp service, which allows you to completely control your email marketing all from their user-friendly website. In fact, this is the very service that PsychicPRO uses to manage our emails to our subscribers.
1: Manage Your List: Your list is all in one place, with the names, emails and any other information saved in the contact files, all for you! You can even keep notes on your customers if that’s handy to you.
2. Subscribes and Unsubscribes: This is all automatic, so you don’t have to worry about it. Safe and simple, subscribers can add themselves to your list, update their information or unsubscribe… all without you ever needing to do a thing!
3. Create Beautiful Emails: With tons of different email templates, you can create messages that look like they were professionally designed.
4. Automatic Messages: Setup emails that are automatically sent to your subscribers based on conditions. For example, set up a series of welcoming emails that go out over time to new subscribers. Have a Happy Birthday email that goes out on your subscriber’s special day. Or have special emails that go out after one of your subscribers makes a purchase from your online store.
These are just some of the core functions of Mailchimp.
Get Started: Setup Your Email Marketing for your Psychic Business
The first step is to create a Mailchimp account. This is actually FREE until you have 2,000 subscribers, making this a great option for most psychics. If you don’t have an account yet, we can help you get your FREE account PLUS a $30 credit. You probably won’t need it, but if you ever do reach the point where you need to upgrade to a paid account, you’ll be happy you have the credits. To get your free account and $30 credit, follow this link.
Create Your List
After you have setup your account, you’ll want to create your first list. Most likely, you’ll only need one list, even if you want to segment it into different subscriber types or interests.
From the top menu, select Lists. Then, click the Create List button.
Setup the list details, including the list name, from address and from name. Make sure your contact info is accurate.
Brand Your Sign-up Forms and Emails
Next, you’ll want to set up the signup forms and automatic emails that your subscribers receive when they are added to your list. You can leave all this alone and they’ll work okay, but it is really easy to make a few changes to personalize them.
From the top menu, select Lists. Find the name of your new list, and click the triangle to the far right. Then choose Signup forms.
Select the Form Builder. This will load the first form, the signup form. Click on Design it.
Background: Choose a color for your background. This will be used in all your forms and emails.
Header: Click on the header and select Edit. You can upload an image, logo, or use text.
Save: Make sure to save your work and click the Create button at the top. That’s it! You can look through the rest of the emails and forms to see what they look like. If you want to change anything, you can, but most of these are standard and will look great with just the couple changes above.
Add your Subscribers
If you already have subscribers, you can add these one at a time or upload them using a spreadsheet. Just click on lists from the top menu, click on the list you want to use, and then choose Add Contacts.
Next, you’ll want to use the link to your signup form. If you have your own website, you can use this link or create a signup form. All sorts of other programs will link to your Mailchimp account, allowing you to create really need signup forms. For the ease of this post, we’re just going to show you how to find the link to your Mailchimp signup form.
From the top menu, select Lists. Click on the name of your list, and then choose Signup Forms. You’ll then see your form and a Signup Form URL. Simply copy that and paste it anywhere you want to promote your newsletter signup.
Create Your First Email
Ready to send your first email? Mailchimp makes it pretty simple. At the top of the page, you’ll see a Create button. When you click that, select Create an Email. Give the email a name, something for you to recognize (like Newsletter #1 or Tarot Reading Sale).
TO: Click the Add Recipients and add your list. If you want to segment it to just some of your subscribers, you can edit those settings.
From: Click the Add From button and make sure the name and email you want to use are accurate.
Subject: Click the Add Subject button and write the subject of your email.
Sharing: Scroll down and you’ll see options to connect your Facebook and Twitter accounts. You can set these up so when you send your email, Mailchimp will automatically create posts on your social accounts.
Content: Now click the Design Email button.
Design: You’ll want to spend a lot of time looking at all the different layout options. They are categorized as follows:
Layouts: These are basic layouts you can use that will just be formatted, but give you lots of flexibility to create your email. These take a bit more work to use but give you the best options if you want to be in complete control of your branding.
Themes: Here you’ll find a lot of different professionally designed templates with images, colors, etc. While you can edit some of this, it depends on the theme you use. These are great for fill and go, and make creating your quality email really quick and easy.
Saved templates: You can create your own templates and then save them here. That makes it easy for you to keep a consistent design in all your email campaigns.
Once you choose your design, you’ll make edits by clicking on a section, typing your content, and saving. Once you’re all ready, its time to send. Click the finish button and it will walk you through the process of sending your message.
Email Marketing takes time, but the results can be very rewarding to the growth of your psychic business.
You can setup a totall free account on Mailchimp that allows you to have upto 2,000 subscribers. If you ever grow beyond that, you’ll need to upgrade. By using this link to signup for your free account, you’ll get $30 credit you can use in the future.
PsychicPro Design & Promotions
I used to spend hours and hours playing with my Grandmother. I loved listening to her tell me stories about the "old country." She even taught me how to read my first deck of Tarot cards. The odd thing was, she had passed away just 6 months after I was born. Today, I don't quite see her appear as solid, nor as often, as she once did when I was a child, but I can still call upon her for advice. She is often there to guide me through my sessions with my clients.
At PsychicPRO, I have found a great way to combine my skills and experience with designing websites with my background in the metaphysical world. I find it very rewarding to help psychics create their online image and express their individuality.